Three reels Moran sent as reference, rebuilt here at true 9:16 so you can see the proportions rather than read a description. Then ours, which is the same system.
Recreated from the frames Moran sent — same text, same bar heights, same type treatment. Different creators, but all three run the identical structure.
Serif hook, no split. Face fills the frame. Note the hook is still there deep into the video — that's the whole point.
This is our layout A. Board top, black bar carrying the punch line, face underneath. Bold sans, sentence case, full stop at the end.
This is our layout B. Hook bar, face, subtitle bar, then the screen recording underneath. Nothing is ever covered by text.
Moran sent the reference frames from his phone, so they aren't on the machine that built this page. Everything above is rebuilt to match — same wording, same proportions. If you want the actual screenshots here, drop them on the Desktop and say so; they'll be swapped in.
Each script on the scripts page names which of these it uses.
Scripts 1–8, 10, 15, 16. The default. Use it whenever the board is the proof.
Scripts 9, 11, 12, 13, 14. Story-led. Serif hook on the reflective ones. Testimonial clips play in the bottom panel.
Script 17, and drops in mid-reel for the five deal killers. No board.
| Zone | Height of a 1080×1920 frame | Type |
|---|---|---|
| Hook bar | ~270px (14%) | Bold sans 62–72px, or serif 76px on the reflective ones. Two lines max. Never changes, never leaves. |
| Panel A | ~730px (38%) | Board or face. |
| Caption bar | ~190px (10%) | Bold sans 54–60px. 3–6 words, changing with the speech. |
| Panel B | ~730px (38%) | Whichever isn't in Panel A. |
Pause the reel at any random second. If you can't tell what the video is about from the top bar alone, it's broken. That's the only reason the hook bar is persistent.