Every script is stacked: a hook bar that stays up the whole reel, the board, a caption bar with the live subtitles, and you on camera. Each one has its on-screen title, who it's for, a copy button, and editor notes saying exactly what to zoom into and when.
→ See the three reference reels rebuilt at true 9:16
Three zones, always. A hook bar that never leaves, a caption bar carrying the live subtitles, and the video split between them. This is the look from the reference reels.
The default. Use it whenever the board is the proof — sourcing, analysis, funding, the daily report.
Flip to this for the story-led ones — the killed deal, the testimonial. Your face carries it, the board backs it up.
No split. Hook bar stays, you fill the rest. For the five deal killers and any pure-story beat.
This is the bit that matters most and the bit everyone gets wrong. The black bar at the top with the hook line in it stays on screen for the entire reel. It does not fade after two seconds. Someone landing on second nineteen still needs to know what they're watching — that's the whole reason the format works.
Live subtitles don't sit burned over the footage. They live in their own black bar between the two panels, so nothing important is ever covered up — and on the board half that matters, because the numbers are the point.
| Zone | Height | What's in it |
|---|---|---|
| Hook bar | 12–15% | The on-screen title. Never changes, never leaves. |
| Panel A | ~38% | Board or face, depending on layout A or B. |
| Caption bar | 8–10% | Live subtitles, 3–6 words at a time. |
| Panel B | ~38% | Whichever one isn't in Panel A. |
Layout A (board on top) for scripts 1–8 and 10 — those are proof-led. Layout B (you on top) for 9 and 11, the killed deal and the testimonial, where the story is the thing. Layout C drops in mid-reel for the five deal killers and any moment marked full-frame in the editor guide.
Thumbnails don't apply here — that's a YouTube thing and it lives on the YouTube script page. Instagram and TikTok pick the frame themselves, which is exactly why the hook bar has to be persistent.
Cold audience, no idea who you are. Job is one idea, told simply, with proof on screen behind it. These are the ones to boost.
I'm gonna give you the exact process private equity firms use to buy businesses with 10% of their own money.
And I know this because we've done hundreds of these deals — in fact over a billion dollars' worth of transactions.
You start right here with your buyer profile and deal criteria — that's just making sure you're focused on what business you'll actually buy before you look at a single deal.
You need to know your goals as far as cash flow, price range, geography, ideally one industry.
Then you need deal flow, right?
Three ways to find deals.
Number one — Listed. We use sixteen marketplaces, not one, we scan them every day.
Number two — Pre-market. We have twenty-seven hundred brokers who send us stuff before they list it. Took us 10 years to build relationships with them.
And three, off-market — this is where you go straight to owners who never listed. We use Clay for enriching database & Instantly to warm up email accounts and outreach.
Everybody's fighting over option number one. Nobody's even knocking on two and three.
And the money to close the deal. Everybody thinks they need two million dollars to buy a two million dollar business. You don't. Ten percent can come from you, ten from the seller, eighty from the bank.
If you follow and comment or DM me the word ASSETS I'll send you the whole thing, with the templates scripts and what not… we're looking to invest and support operations in multiple AI powered sector rollups, so I'm happy to give u all the other juice for free.
If you own a business, the fastest growth you'll ever get isn't marketing. It's buying your competitor.
You're not buying a business. You're buying revenue, bolted onto overhead you already pay for.
Here's the whole machine.
Three ways to find them. Listed — sixteen marketplaces scanned by AI daily.
Pre-market — relationships with twenty-seven hundred brokers.
Off-market — straight to owners who never listed, using email & LinkedIn outreach at scale on multiple sub accounts.
We use AI to analyse every memorandum doc we get and kill the bad ones as soon as possible, to not waste time.
To finance the deal… ten percent from you, ten from the seller, eighty from the bank. We might invest alongside u as well if we like you & the deal.
Post deal — start letting AI learn and eventually run your SOPs.
Install AI reception so the phone is answered even on Sunday nights. Every lead is chased.
Reviews are automated, and same goes for your content & advertising, all using AI UGC & funnel automations.
If you have one small business you could sell it for three times earnings.
If u have five combined you could sell for eight to twelve multiple your earnings… we call that a rollup.
Bring AI into acquisitions — that's what we call AI powered rollups. I know that because I just sold Rollups.com to Naval Ravikant's company.
If you follow and comment or DM me the word ASSETS I'll send you the whole thing — templates, scripts and what not…
So eventually we might work on an acquisition, implementing AI, or a rollup together.
If you're looking for businesses to buy for over six months, and everything's either under offer or priced at more than five times earnings — you don't have a search problem!
You're just in the same line as every other potential business buyer.
The line that actually matters is pre-market.
Twenty-seven hundred brokers. Twelve hundred with a direct line. Took us ten years to build relationships with them.
The way we built those relationships was to run five emails over two weeks.
Introduction. Then sharing credentials, and then our deal criteria.
And now 10 years later… we can just ask — anything pre-market you can send over? And of course I'm happy to sign as many NDAs as you want…
That's the process that produces us deal flow of businesses for sale nobody else sees.
Remember, business brokers get paid by sellers.
So all they care about is who can actually close, so they don't waste their time.
If you follow and comment or DM me the word ASSETS I'll send you the whole thing that helped us build those relationships and get access to pre-market deals — the templates, scripts and all that…
My goal is to eventually partner with you on an acquisition or an AI powered rollup, so let's get connected.
You don't need to be a millionaire to buy a million dollar business and quit your job, or grow your business by years worth of revenues in an afternoon when u finalised the transaction.
Every day people do it with about ten percent. And that ten percent doesn't even have to be yours.
You put in ten. The seller carries ten. The bank does eighty, usually on an SBA loan — and that ceiling just went to ten million dollars.
I know that because I was involved in more than a billion dollars worth of those transactions, and just sold Rollups.com to Naval Ravikant's company.
Here's what nobody says out loud, right? A bank will not fund your startup idea because you think you are the next Elon Musk.
But it will absolutely fund you to buy a business that already makes money. Because thirty years of cash flow is collateral, and an idea isn't.
So where does your ten percent come from? Can be your retirement account. Or investors — we're looking to invest in deals under LOI and got 1000s of accredited investors looking to passively invest in deals that we find.
If you follow and comment or DM me the word ASSETS I'll send you the whole process — templates, scripts and what not… so we can potentially invest in your acquisition one day and grow an AI powered rollup together like the big guys do…
Every one of these is a topic somebody would watch cold, with no idea who you are. The objection it kills is the side effect, never the title — that's the whole difference between organic content and an ad.
Every one of these teaches the whole thing, in "here's how it works", not "here's what we do for you". Someone could watch it, never contact you, and go do it themselves — and that's the point. The scale is what sells: nine jobs, 2,700 brokers, 90 applications a month. You don't have to say it's a lot of work. They work it out.
| The topic they see | The objection it quietly kills |
|---|---|
| Buy your competitor | "I don't know what I'd even buy" |
| Everything it takes to buy one business | "How much do you actually do for me?" |
| The memorandum is a sales document | "How do I know it's not a lemon?" |
| Four ways to fund it | "I haven't got the money" |
If you already own a business, the single best business you can buy is your competitor.
Someone in your market, doing the same thing, whose owner is tired.
You're not really buying a business. You're buying revenue, bolted onto overhead you already pay for.
With AI all products are easy to build now — but if you buy your competitor you buy revenues, distribution and happy clients, which isn't easy to get to.
Now if it's your first one, different rule. Don't buy what's exciting. Buy what you've already done.
If u have fifteen years running operations or finance? Buy something with existing crews and vans, so u can just go and improve basic things — like having SOPs, basic accountability and clean financials.
Twenty years of marketing or sales experience? Find a business where the owner is still closing deals, or just really bad at it — so you can actually replace him.
And the bank that will put money into your deal checks this too. They want to see you've run, or have experience with, something like it before.
DM me the word ASSETS and I'll send you more ways of picking the best businesses for you. If you want us to do it for you then let's talk, but the assets are going free and yours forever either way.
People think buying a business is finding one you like and making an offer.
Here's what actually happens in between.
Deal flow — sixteen marketplaces scanned by AI every day, to be first for new listings.
Brokers — twenty-seven hundred of them, five emails each to get pre-market deals.
Off-market — Clay to enrich the database, Instantly to warm the accounts, email & LinkedIn outreach at scale on multiple sub accounts.
Then applying under your own name. Signing NDAs same day. Proof of funds per deal.
Then AI reads every memorandum doc that comes back and kills the bad ones fast, so you don't waste time.
And chasing everyone who doesn't reply, which is most of them.
Post deal, we install AI agents into the full org chart of the business — so thirty employees can do the work of three hundred, with AI agents as team members in sales, marketing, operations and finance.
None of it's hard. It's simple, it's just not easy… It's multiple roles, full-time. And you've already got a job, or a business you need to run.
Comment or DM me the word ASSETS and I'll send the whole thing — every template, every prompt, every script.
And if you want us to do the work for you, and you just say yes to the right deal… let's talk.
That information memorandum the business broker sends you? Somebody got paid to write it, to make that business look as good as it possibly can.
It's a sales document. It is not a report.
So here's what to do with it. Eight questions, every single one.
Price and what's included. Three-year average earnings — including the bad year, not the best one. Top five risks. How involved is the owner.
And number eight, the one that kills deals for people — who's going to manage this business the day after you close? Is there a manager who can help u run it, even if u give him some equity or profit share?
Because most deals that look like three times earnings with a positive cash flow to debt ratio are really four and a half, once you take out the manager you're gonna have to hire.
We use AI to run over every one of these deals as soon as possible, in order to kill the bad ones as soon as possible — so we only talk to business sellers who are motivated, and whose numbers make sense to us.
DM me the word ASSETS and I'll send you everything — all the templates, all the prompts, all the scripts.
If you want us to do it all for you, and potentially invest and partner with u to buy and grow businesses using AI — what we call an AI powered rollup, in multiple sectors we're involved with — then let's talk.
There are multiple ways to fund buying a business. Most people don't know any other than thinking they need to use their own money. We mostly use four.
The simple structure is: ten percent from you, ten from the seller, eighty from the bank on an SBA loan. That ceiling just went to ten million, btw.
Few things you need in place. One — proof of funds. A legit broker won't send you financials without it. I can help u with one if you want — just DM me the word POF.
You need it on letterhead, referenced, ninety day validity. Not a screenshot of your bank app that can be faked.
Next — you need a real bank pre-qualification letter. A lender who reviewed your finances and put a number in writing before you made an offer on anything, to say he backs you on the deal. We can introduce you to dozens of those bankers.
And finally, the part nobody likes. The equity part — usually your ten percent. You can use your 401k, or u can raise it from other executives in the space who can come and work for you as well. Like Sheryl Sandberg going to work for Mark Zuckerberg, who sold her equity at a discount. The dude is smart.
We might invest as well, if we like you and your deal and think we can help grow margins in the business using AI. And we can also introduce you to thousands of active accredited investors in our database.
Comment or DM me the word ASSETS and I'll send the whole thing — every template, every prompt, every script. If you want us to do it all for you, so u just focus on closing and operating the business — let's talk.
POF mid-video and ASSETS at the end. Treat POF as a real on-screen moment — big, held 3 seconds, its own frame — not a throwaway. Two keywords in one reel only works if the first one is visually unmissable. Confirm POF is live as a ManyChat keyword before this ships, or the mid-video CTA sends people into silence.They already know what you do. These are about trusting you enough to book — your judgment, proof of the daily work, and seven built around real clients from the results page. Every [CLIP] marker is a real video with its ID in the editor notes.
All 37 case studies on acquisitions.com/#impact, with their video IDs. Any of these can carry a reel — these seven are just the ones already written.
| Client | Video ID | Angle it answers |
|---|---|---|
| David Kosciuszko — nervous, 4 months, $4.5M rev / $350k cash flow | 6fFnGZJ4Fyc | Fear / hesitation |
| John Kaplan — one, then a second, now a third | on #impact | Nobody stops at one |
| Robert — truck driver → $13M trucking | hJvIK01w-K8 | Identity |
| Brandon — $9.5M, 100% seller financed | O5lD4hQ9B9A | Capital |
| Jeff — $31M, no money down | cusT_WfUFn4 | Capital at scale |
| Kevin — corporate exec → $3.5M owner | ndQ09tKLxnM | Employed professional |
| Bernard — corporate → owner | ZfC76GFG8l4 | Employed professional |
| Eric — dentist → $4M owner | Pt8QigvG0Xk | Professional diversifying |
| John — waiter → business owner | G95K_xu0aqI | Identity |
| Tyler — bought 10 companies | mfAflgI7_-E | Rollup |
| Muani — 6 construction acquisitions | DCDamutwaD8 | Rollup |
| Leo — 10+ laundromat rollup | TPSA9wa248I | Rollup, boring business |
| Reza — 2 construction, $20M | TxPc77vD8OE | Scale |
| Pascal — 2 agencies, $6M/yr, no money down | hoMT8pr1jTg | Capital + service business |
| Ken — $900k cash flow ship repair | LSWeb5YrS1U | Boring = profitable |
| Marc — 30+ year old $5M business | plwvM7PZIE8 | Established businesses |
| Miriam — two marketing agencies | faysG-9vwPU | Women buyers |
| Cliff — +$450k/yr net income | QllVyZccgrM | Income outcome |
| Jared — $8M landscaping, OPM | kBR-fkuVmuo | Other people's money |
| Suhail — UK acquisitions, beauty | -6xprQl7pl4 | Outside the US |
Every result above is taken from acquisitions.com's own results page — those are your published claims, not mine. But watch the clip before writing around it. I've written your narration only; I have not put words in any client's mouth. What they actually say has to come from the video.
Brandon waited three years for the right business.
Three years of looking. And not buying.
[CLIP — Brandon]
Now he runs a business doing twenty-two million a year.
And here's the part people get wrong about waiting. Waiting isn't the problem.
Waiting with nothing running in the background is.
He wasn't sitting there hoping. Applications were going out the whole time.
DM me the word ASSETS and I'll send you everything — all the templates, all the prompts, all the scripts. If you want us to do it for you then let's talk, but the assets are free either way.
O5lD4hQ9B9A · acquisitions.com/#impact. Pull 12–15 seconds where they say the outcome, not the setup. Subtitle it.Tyler's bought ten companies.
Not one. Ten.
[CLIP — Tyler]
And here's what nobody tells you about the first one. It's the hard one.
By the second, the bank already has a file on you. The brokers call you back. You know in ten minutes whether a deal's even worth reading.
Nobody stops at one.
Comment or DM me the word ASSETS and I'll send the whole thing — every template, every prompt, every script. If you want us to do it for you, let's talk. Either way the assets are free.
mfAflgI7_-E · acquisitions.com/#impact. Pull 12–15 seconds where they say the outcome, not the setup. Subtitle it.Leo owns over ten laundromats.
[CLIP — Leo]
Laundromats. Not tech, not an app. Machines in a room taking coins while he sleeps.
And that's the whole point of a rollup.
One laundromat sells for three times earnings. Ten of them together sell for eight to twelve.
Same machines. The buyer's just paying for size.
DM me the word ASSETS and I'll send you everything — all the templates, all the prompts, all the scripts. If you want us to do it for you then let's talk, but the assets are free either way.
TPSA9wa248I · acquisitions.com/#impact. Pull 12–15 seconds where they say the outcome, not the setup. Subtitle it.Miriam bought two marketing agencies.
[CLIP — Miriam]
And I want to say something about this one.
Almost every buyer I show you is a guy. That's not because women can't do this. It's because fewer of them get told they can.
Miriam bought businesses that already had clients, staff and revenue.
Same process. Same funding structure. Same three ways to find them.
Comment or DM me the word ASSETS and I'll send the whole thing — every template, every prompt, every script. If you want us to do it for you, let's talk. Either way the assets are free.
faysG-9vwPU · acquisitions.com/#impact. Pull 12–15 seconds where they say the outcome, not the setup. Subtitle it.Jared bought an eight million dollar landscaping company using other people's money.
[CLIP — Jared]
Landscaping. Trucks, crews, contracts. The kind of business nobody posts about.
And he didn't fund it himself. That's what other people's money actually means — the seller, the bank, and investors carried it.
The business paid for itself.
DM me the word ASSETS and I'll send you everything — all the templates, all the prompts, all the scripts. If you want us to do it for you then let's talk, but the assets are free either way.
kBR-fkuVmuo · acquisitions.com/#impact. Pull 12–15 seconds where they say the outcome, not the setup. Subtitle it.Robert drove a truck for a living.
Today he owns a trucking company doing thirteen million dollars.
[CLIP — Robert]
And the thing he thought was holding him back was actually the qualification.
Fifteen years driving trucks. The bank loved that — SBA wants relevant experience, and he had more of it than someone with an MBA and no miles.
Comment or DM me the word ASSETS and I'll send the whole thing — every template, every prompt, every script. If you want us to do it for you, let's talk. Either way the assets are free.
hJvIK01w-K8 · acquisitions.com/#impact. Pull 12–15 seconds where they say the outcome, not the setup. Subtitle it.Built on Perspective's structure — the funnel software Niels Klement runs. Their competitor ads have run continuously for over a year, which is the only proof that matters.
| Their move | Ours |
|---|---|
| Defection hook + competitor logos. "We had so many agency owners literally move all their clients [HighLevel · Meta · ClickFunnels logos] over to Perspective." He never says the names out loud — the logos do it. | "Every week somebody messages me asking which program they should buy" + the guru montage. |
| A precise time contract. "Give me 31 seconds." "Give me 182 seconds." Never a round number. | "Give me forty-seven seconds." |
| Watch-to-end bribe in the first 15 seconds. | "Stay to the end and I'll show you where every document is posted publicly." |
| The fair fight. "I'm not here to hate on GoHighLevel. Their automations are the best, but they get the most important thing wrong for 2025." | "Some of that content is genuinely good. Codie's free stuff is better than most people's paid product. That's not the problem." |
| Close is a test, not a purchase. "Rebuild your best landing page in 30 minutes and run it side by side. After two weeks you'll know the truth." | "Follow me, take all of it free, go try it yourself. That's the test." |
Perspective never attacks the whole product — only mobile-first and page speed, which is undefendable. Ours is time. A course sells information; information only works if you can execute it; executing it is 25 hours a week; you have a job. That insults nobody and there's no answer to it — and it's the same belief the workshop is built on.
Every week somebody messages me asking which program they should buy to learn how to buy a business.
Give me forty-seven seconds and I'll tell you why I keep saying don't buy any of them. And then I'll just give you the whole thing for free.
And I mean that literally. Stay to the end and I'll show you where every document we use is posted publicly.
The deal criteria, the eight-question analysis, the five deal killers, the funding structure. No email, no checkout.
Now look, I'm not here to hate on any of them. Some of that content is genuinely good.
Codie's free stuff is better than most people's paid product. That's not the problem.
The problem is what a course actually sells you. It sells you information. And information only works if you've got the time to execute it.
So here's what executing it actually looks like. Sixteen marketplaces, checked every day.
Twenty-seven hundred brokers, five emails each over two weeks. Ten to twenty sending domains, warmed for three weeks before you send a single email.
About ninety applications a month to get three memorandums worth reading. And eight questions run on every one of those before you can even say yes or no.
That's not a knowledge problem. That's twenty-five hours a week.
And you've got a job. Or you already own a business.
So what actually happens is you buy the course, you watch it, you agree with all of it — and then you send maybe ten applications in a month, because that's what fits around your life.
Ten a month doesn't find you a business. Ninety does. Same knowledge. Different amount of time.
So I stopped selling the information. We're a done-for-you advisory and investment firm.
We run the search, we sign the NDAs, we read the pdfs, we structure the offer, and we put capital in alongside you when the deal's big enough.
Which means the information isn't my product. So I'll just give it to you.
Tyler's bought ten companies. Brandon bought a business doing twenty-two million a year.
Robert drove a truck, and now owns a thirteen million dollar trucking company.
And not one of them is smarter than you. Not one of them read something you couldn't read. They just didn't do it on their own.
So here's all I'm asking. Follow me.
Over the next few weeks I'm posting the whole thing — the deal criteria, the sixteen marketplaces, the analysis, the funding structure, the ninety day plan after you close.
Free, no email.
Then go try it yourself. Genuinely. That's the test. If in a month you've got deals moving, brilliant — you never needed me.
And if you find what everybody finds, which is that you know exactly what to do and you cannot find twenty-five hours a week to do it — then we should talk.
DM me the word ASSETS and I'll send you everything — all the templates, all the prompts, all the scripts. If you want us to do it for you then let's talk, but the assets are free either way.
mfAflgI7_-E, Brandon O5lD4hQ9B9A, Robert hJvIK01w-K8. 3–4s each, fast cuts, no audio.Applies to all eleven. The per-script notes above tell you which box; this tells you how.
Everything is one public page — the board. Screen-record it directly; don't use static exports, the movement is what makes it watchable.
Wide for about a second so they see how much there is, then push into the specific card. When that idea's finished, pull back out before the next one. Roughly every 12–18 seconds in a reel. That rhythm is what stops it feeling like a slideshow.
The hook bar and caption bar stay put through all of it. Only the panels move. If the hook bar ever disappears, the reel's broken.
Full-frame means one panel fills both panel zones — layout C. The hook bar and caption bar are still there.
| Moment | What happens |
|---|---|
| The five deal killers | Face full frame, board gone completely. Five short beats, a hard cut between each. It's a list — let it feel like one. |
| Reading a document | Board full frame, you gone. Broker emails, the report, the LOI, the bank letter. Give the document the whole screen for 3–4 seconds. |
| Jarvis | Play the demo video full screen with its own audio, 15–20 seconds. Only moving image in the set. |
| Testimonials | Stays split — see below. This is the one that's different. |
Any script with [PAUSE — testimonial clip plays] in it works like this:
Where the clips come from: acquisitions.com/#impact. David Kosciuszko and John Kaplan are the two used in script 11. Pull the 12–18 seconds where they say the outcome, not the setup.
Use a screen-drawing tool — Presentify or Screen Brush on Mac — so the pen goes straight onto the board while recording. Red, thick, rough. Circle the number as it's said. Neat annotation looks like a corporate slide; scrappy looks like someone actually working.
For any script that contrasts the coaching/course world with done-for-you. The opening seconds are a fast montage while the first line is spoken.
2–3 seconds each, no audio, hard cuts. The montage runs under your first spoken line and ends the moment you say what you do instead. Don't let it run long — it's the setup, not the point.
Instead of faces, open on the artifacts: course sales pages, a $2,000 checkout screen, a "12-week program" curriculum, a Skool community feed. Same montage rhythm, same point — and it lands harder, because a price tag is a stronger argument than a face.
It also removes every risk above. If Meta rejects the face version, this is the fallback — so it's worth cutting both while the timeline is open.
Shoot the three top-of-funnel first and post those for two weeks. See which one moves before cutting all eleven — the middle five are only worth the edit time once you know which door people are actually coming in through.